Clients & Market Engagement
Social Media and Marketing
Choose the right channels, create useful content, and review performance data to improve your marketing campaigns.
This course focuses on social media and marketing fundamentals. Participants learn to select channels, build useful content, and review performance, using a simple campaign plan and measures to organize their next steps.
What you'll learn
- Explore the impact of social media on modern marketing strategies
- Apply strategies for building and engaging a social media audience
- Develop techniques for adjusting and optimizing campaigns based on performance data
- Use course methods to select channels, build useful content, and review performance in a workplace scenario.
- Develop a simple campaign plan and measures aligned to a relevant work need.
What you'll be able to do
- Identify a workplace need connected to social media and marketing fundamentals.
- Select an appropriate way to select channels, build useful content, and review performance.
- Explain the reasoning behind that choice and identify its limitations.
- Produce a simple campaign plan and measures that addresses a relevant work need.
- Set review points for a simple campaign plan and measures and identify one adjustment.