Presence, Influence & Communication
Building your Leadership Brand
Identify your defining strengths and align what people see you do with the impact you intend to have.
Through relevant workplace examples, this course develops skills in an authentic leadership brand. Participants learn to identify defining strengths and align visible actions with intended impact, with a focus on practical follow-through.
What you'll learn
- Define your leadership branding
- Craft a compelling leadership brand statement
- Communicate Your Brand with confidence
- Use course methods to identify defining strengths and align visible actions with intended impact in a workplace scenario.
- Develop a leadership brand statement and behavior plan aligned to a relevant work need.
What you'll be able to do
- Identify a workplace need connected to an authentic leadership brand.
- Select an appropriate way to identify defining strengths and align visible actions with intended impact.
- Explain the reasoning behind that choice and identify its limitations.
- Produce a leadership brand statement and behavior plan that addresses a relevant work need.
- Set review points for a leadership brand statement and behavior plan and identify one adjustment.